Abu Dhabi Tourism & Culture Authority has just released astonishing figures showing a dramatic increase in the number of guests, guest nights and revenue in the 152 hotels and hotel apartments in the country.
According to the figures presented by the Abu Dhabi Tourism & Culture there has been a 32 percent increase in the number of guests who checked in the hotels and apartments of Abu Dhabi in the first four months of 2014 as compared to the number in 2013.
Guest nights rose 22 percent from last year in the first four months of 2014. Hotel revenues also increased from AED 1,585 billion (US$ 389.9 million) which are up by 11 percent.
“This all makes for excellent reading particularly when judged against the fact that the Emirate’s accommodation inventory has grown significantly over the past year with a 10% increase in room availability,” said HE Jasem Al Darmaki, deputy director general, TCA Abu Dhabi. He elaborated on the subject saying, “We are focusing heavily on promoting the Emirate’s expanding tourism portfolio in a bid to increase the average length of stay, which is now just over three nights”.
Most guests are from India which has now become the largest international source market. The number of guests is approximately 50,291 which is a 39 percent year-on-year improvement and the guest nights are 196,208 which is a 14 percent increase from last year.
11 more hotels have opened up since the quarter of 2013 because of the increasing number of guests. Because of the excessive competition in the market the average room rate is now valued at AED555 (approximately US 124$).
“We are also emphasizing to both the trade and consumers the affordability of the destination and the value-for-money it represents,” explained Al Darmaki.